Small businesses discover social media not always best way to boost sales

Number of View :288Written by: Robert Hughes The way Melissa Isenmann sees it, Facebook and cycling go together quite nicely. Isenmann, 39, is the marketing director for the Infinity Bike Shops in Melbourne and Indialantic and she has become accustomed to promoting the sport, and the business, through social media like Facebook. “Bicycling is a social